OZiva buyout to improve HUL's health and wellbeing in long-run: Analysts

HUL is currently present at the mass end in supplement and wellness space through Horlicks. OZiva & Wellbeing Nutrition acquisitions will help grow presence in the premium segment

Hindustan Unilever has announced foray into the 'health and well being' segment with the acquisition of 'OZiva' and 'Wellbeing Nutrition'. While the move may not move the needle much on the company's profitability front, the additions signify HUL's clear intent to be an early-entrant and build its H&W franchise in India, analysts said on Friday.

"While targets are insignificant in the context of HUL's current revenue and profit base, we like the management's growth mindset and focus on identifying future consumer needs and trends," said Vivek Maheshwari of Jefferies, in a co-authored report with Kunal Shah and Jithin John.

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